Rajasthan, known worldwide for its palaces, culture, and vibrant colors, has also given India some of its sharpest business minds. Among them, one name stands out today – Shan Moondra, a 21-year-old fashion entrepreneur from Jaipur. He is celebrated as the youngest entrepreneur of Rajasthan and one of India’s youngest achievers in the fashion industry.
At an age when most youngsters are figuring out their careers, Shan has already built Misskurti, a women’s ethnic fashion brand loved by millions. His company has crossed over 10 lakh customers, set up a 150+ employee manufacturing unit, and expanded into exports. What makes his story even more inspiring is his belief in empowering women and building a sustainable future for the textile industry.
This is not just a business story; it’s the story of a young dreamer who turned his vision into reality.
Early Life: Building the Foundation of Leadership
Shan Moondra was born on October 7, 2003, in Jaipur into a traditional Marwari family. Growing up, he was surrounded by values of discipline, culture, and entrepreneurship. His parents always encouraged him to think big and stay grounded.
He studied at Maheshwari Public School, Jawahar Nagar, where he excelled in academics and leadership. Shan was chosen as the Head Boy, representing his school in national and international debates and Model United Nations (MUNs). These experiences shaped him into a confident speaker and leader.
Even as a teenager, Shan was different from his peers. While others thought of secure jobs or traditional family businesses, he started experimenting with small business ideas. His dream was clear: to build something of his own that could reach people across the world.
The Birth of Misskurti: A Teenage Dream
At just 16 years old, Shan launched Misskurti, a women’s ethnic wear brand. With no big investment, he started with what he had creativity, determination, and a laptop.
He designed the brand logo on Canva.
Created social media pages and email IDs.
Organized photoshoots with his sister and her friends modeling the outfits.
At first, Misskurti was just an Instagram-based shop selling to friends and family. But Shan knew that if he could offer quality ethnic wear with modern designs, there was huge potential.
The turning point came during the COVID-19 lockdown. As online shopping boomed, Shan worked tirelessly often 14 hours a day to build a website, list products on e-commerce platforms, and personally handle customer service. Slowly, orders grew, and Misskurti became a trusted name.
Scaling the Business: From Jaipur to Pan-India
Today, under Shan’s leadership, Misskurti has grown into a powerhouse brand in Indian fashion.
Customer Base: Served 10 lakh+ customers across India and abroad.
Team: Runs a 150+ employee unit in Jaipur ensuring fast, high-quality production.
Presence: Available on 10+ major e-commerce platforms besides its own website.
Retail: Partnered with Reliance and Vishal Mega Mart.
Exports: Started Misskurti Exports, now shipping to international markets.
What started as a Jaipur-based startup is now a national ethnic fashion brand with global reach.
Misskurti Resellers: Empowering Women Through Fashion
One of Shan’s proudest achievements is Misskurti Resellers, a program aimed at women who want to become entrepreneurs.
Through this initiative, Shan provides:
Training and mentorship.
Digital tools and data support.
A platform to sell Misskurti products.
Today, 800+ women entrepreneurs are earning income through this program, gaining financial independence and confidence. Shan believes that true business success means uplifting others—and Misskurti Resellers proves that vision.
Innovation in Sustainability: Nayodra Private Limited
Shan’s vision goes beyond just selling clothes. Under his company Nayodra Private Limited, he launched a sustainable digital textile printing unit.
Here’s how it makes a difference:
Traditional fabric printing uses 25 liters of water per meter.
Shan’s plant uses only 50 ml per meter.
With a capacity of 10,000 meters daily, it saves 70 lakh liters of water every month.
This step puts Shan ahead as a pioneer in eco-friendly fashion manufacturing, making a big impact on water conservation.
Recognition and Achievements
Shan’s hard work has been recognized globally. His accolades include:
Forbes DGEMS 200 – Among 200 global entrepreneurs shaping the future.
Top 25 Under 25 by Entrepreneurs Today.
India’s Future 100 Leaders by GlantorX.
Top 500 Challenger Brands of India by YourStory.
These awards prove that Shan is not just a Jaipur success story—he is a global youth icon.
Challenges Along the Way
Like every entrepreneur, Shan faced challenges. At times, he felt lonely when his friends chose college or leisure while he worked late nights. Financial risks and self-doubt were constant battles.
But Shan’s belief in himself, his discipline, and his hunger to achieve kept him moving forward. He often says that resilience is the biggest strength of an entrepreneur.
Global Vision: Jaipur to the World
Shan’s ultimate dream is to make Misskurti a global ethnic fashion powerhouse. He wants to proudly showcase India’s culture and Rajasthan’s craftsmanship on the world stage.
With exports, sustainable textile printing, and reseller networks, Shan’s path is already clear. His next milestone is to expand Misskurti in the Middle East, Europe, and North America.
A Role Model for the New India
At just 21, Shan Moondra has shown that age is no barrier to success. From Jaipur’s narrow lanes to the global stage, his journey is proof of what vision, hard work, and innovation can achieve.
He is not just Rajasthan’s youngest entrepreneur; he is a role model for India’s youth—someone who blends tradition with technology, business with empowerment, and dreams with reality.
For aspiring entrepreneurs, Shan’s life is a reminder: You don’t need to wait for the “right time.” If you have a dream, start today.